The Chinese electronics brands Xiaomi unveiled its first drone last year in May. The Mi drone 1080p is available with a price tag of below $400. However, ever since, there has been no substantial update on the status of the 4K variant of the drone.
The company recently announced that the Xiaomi Mi Drone 4K will be listed on March 3 with a price of 2,999 yuan (~$436), whereas the battery for the same will be priced at 499 yuan (~$72), with the ambition to invite itself on a segment dominated by another Chinese company: DJI and its Phantom drone.
The Xiaomi Mi drone will be produced by FIMI Technology. To ensure its differentiation, it will bet on a price that should not exceed 4000 yuan, or about $436, where DJI proposes its drone equivalent Phantom 3 Standard from $499.
Xiaomi should therefore re-exploit its strategy already used for smartphones, offering mid / high-end products at very competitive rates by limiting its marketing expenses and playing viral marketing.
However, the product is located high enough to ensure a certain profitability despite the low margins generated, Xiaomi leaving the segment of drones entry-level that sees many new players is likely to saturate quickly.
The post Xiaomi Mi drone 4K: DJI killer? appeared first on Drone Inner.
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