There’s a lot of white noise around the hype of image resolution, particularly in the consumer market. Major electronics companies tout 4K resolution as a major selling point for all of their newest model televisions, and it’s even a key aspect of Apple’s newest “shot on iPhone” campaign. It’s no surprise that the drone industry is following suit, providing many quadcopter options with 4K video, but is it necessary for aerial videography?
The answer, in short, is yes. 4K is slowly becoming the new standard for video; mainstream movies have been shooting at 4K or even higher resolutions for the better part of a decade and now with the new aforementioned televisions that are starting to permeate the market, standard HD will soon be fully upstaged by 4K, or “UltraHD” in every living room around the world.
So where does aerial drone photography fit in to all of this? Fundamentally, there is a general need to keep up with the Joneses- as a disruptive technology, it’s always important to be at the forefront of new advancements. It keeps a company both relevant and competitive. DJI is a good example of this ideology. Their Inspire drone was DJI’s first foray into 4K video at a time when not a lot of people, even prosumers, were clamoring for 4K resolution. But since the Inspire’s release, 4K has become a standard feature in all of DJI’s subsequent drone and camera releases including the Phantom and Osmo lines.
Speaking more creatively, shooting in a resolution as high as 4K from the air simply means all of those gorgeous aerials will look even better. Most drone cameras focus to infinity, meaning anything and everything in the frame is evenly sharp. With 4K, smaller details like tree branches, cars, and even people will stop being colorful blotches and will actually possess detail and sharpness.
On the consumer side, this is a passive feature that will make their amateur and home footage look stunning without really having to do anything different other than fly around with the camera recording. For professionals, shooting aerials at 4K means the footage can finally match the visual fidelity of expensive motion picture cameras from companies like Red and Arri. This in turn means movie and television productions will be encouraged to use the technology. It also provides the option to zoom in to specific elements within the frame if the final video is being finished at a standard HD (1080p) resolution.
4K resolution has become an essential component of not just standard video and film, but for drone and aerial photography as well. It quite simply can mean the difference between ho-hum images and jaw-dropping video.
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